1. Introduction

Architectonic is a modern, visually-led website built to empower architecture firms, studios, and consultants to present their work, brand, and philosophy in the most elevated and professional way. This project aims to address the frequent mismatch between the high aesthetic standards of architectural work and the outdated or poorly designed websites many firms still use.

2. Problem Statement

From a visual and brand perception perspective, many architecture firms fall short online. Despite offering world-class designs, their digital presence often fails to communicate:

• The premium nature of their services
• A curated and accessible portfolio
• Their brand philosophy and architectural values

Initial analysis of more than 20 architecture websites across different regions showed:

• 70% had outdated or cluttered layouts
• 60% lacked structured project presentation
• 80% didn’t convey their service value clearly

This gap presented an opportunity to design a template that blends minimalist aesthetics with strategic UX thinking, allowing users to navigate, understand, and connect effortlessly.

3. Research & Insights

I began with a market analysis by reviewing digital portfolios of architecture firms in Europe, the US, and Southeast Asia. Key insights emerged:

• Architecture buyers are highly visual. They judge professionalism by the look of the website.
• Projects need context — users want to know the type, size, location, materials, and approach used.
• Case studies with images and simple narratives work better than generic galleries.