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1. Introduction


Overview

In the legal industry, a strong online presence is crucial for building trust and attracting clients. However, many law firms struggle with outdated designs, unclear messaging, and poor usability, which can drive potential clients away.

Lawton is a website project designed to solve these challenges by offering a professional, structured, and conversion-driven website for law firms and legal consultants.

Objective

The goal of this project was to create a website that:

✅ Establishes credibility and trust with a polished, authoritative design.

✅ Provides clear, intuitive navigation to help visitors find key information quickly.

✅ Implements conversion-focused elements to increase client inquiries.

✅ Ensures a responsive and accessible experience across all devices.

2. Problem Statement


Industry Challenges

Legal professionals often rely on referrals, but in today's digital landscape, many potential clients start their search online. Despite this shift, many law firm websites fail to meet user expectations, leading to:

Unprofessional visual identity, which reduces credibility.